Loyalty Programs

Building long-term customer affinity through loyalty programs and different reward schemes will allow you to increase your product revenue and customer lifetime value.

Whether you prefer a full service or a specific solution, our team is experienced in the most innovative loyalty programs in the markets we operate in. We support customized and flexible loyalty solutions, programs that are highly compelling and deliver tangible value.

Benefits

  • activating card use in early stages of engagement
  • driving spend increase
  • ensuring cardholder engagement on an ongoing basis
  • enhancing overall customer satisfaction
  • building deeper customer relationships
  • ensuring long-term customer loyalty
  • reducing attrition and improving retention rates
  • supporting new card acquisition

Having experience both in smart card issuing and in smart loyalty programs, we will help you increase your transaction efficiency and stimulate spending, while decreasing costs due to human error, magnetic stripe failure or fraud.

Mercury Processing Services International is able to provide a variety of loyalty solutions:

Cash-back solutions support the accumulation towards credit to a cardholder account.

Lotteries can be supported as occasional, single campaigns, whereas a certain amount of spend accumulated within a defined period will earn the customer a lottery ticket. The customer can earn several lottery tickets. Bonus accruals and the draw itself can also be supported.

A points-based system allows earning points and their redemption for rewards or credit towards the card account for the payment of membership fees. It also allows bonus points to be earned or assigned to the account in a one-time campaign.

Airline miles accrual allows earning and transfer of airline miles towards an airline program.

Flexible and appealing marketing campaigns that can be set up based on various criteria will additionally enhance your loyalty programs.