Card business is growing in Croatia. At the end of June 2015 there were 8,7 million cards in circulation. Compared to the same period in 2014 this amounted to a 1.8 percent growth. The number of ATMs was also on the rise with a 3.6 percent growth, and the same could be said for EFTPOS terminals, which recorded a 3.2 percent growth.
The smart card share came up to an impressive 91.2 percent, and the total transaction value made with them an equally impressive 60 billion kuna, which is 3.5 percent more than in the same period last year.
These numbers come from the research conducted by the Croatian Chamber of Commerce (HGK). They were present at the last SmartCard 2015 conference, held in Opatija at the end of September. Every year, more than 200 attendees participate in over 30 sessions, seminars and panels, held by experts in the field of e-business. This year the conference covered smart card technology, standards and development (EMV, Multi-application, RFID), smart card payments, electronic banking and much more. Our Key Account Manager Hrvoje Vinceković was invited to present the Wave2Pay service, the payment solution for the customers of the 21st century.
HGK has been closely following card business since 1999 and comparing Croatian data with the world standards shows that Croats are closely following recent trends. For example, at the end of 2014, the world average of cards per capita was 2.7 while the number amounts to 2.6 in Croatia. The bank card share is 89.1 percent, compared to 91 percent in the rest of the world.