The turbulent macroeconomic environment requires one to be prepared for quick changes according to increasing customer demands.
The Visa CEE Client Forum started with an economic overview in SEE countries as well as future perspectives and estimations.
One of the most important topics was enhancing security through innovation. New technologies bring new complexity and new players but also give new ideas to criminals who are launching increasingly sophisticated attacks. But innovations also bring powerful new tools for faster fraud prevention and sophisticated fraud analytics available everywhere. Collaboration is the key to continued success.
Merchant payment services and solutions were analyzed, and certain best practice cases on how to migrate from cash to contactless payments were shared.
Another topic of discussion were trends in retail banking for the next 5 years, where the focus will be on mobile and social media as the main banking channels. Classic branches will increasingly be replaced with the digital environment and online financial services. Demographic shifts are also already visibly bringing into focus the younger generation more familiar with the newest technologies.
There was also a presentation of the Visa digital solutions: Visa Checkout, Cloud Payments, Tokenization, Apple Pay.
As interesting client study cases, Intesa Sanpaolo Group presented the Black Card Case Study (Xhilda Shehu, Intesa Sanpaolo Bank Albania) and Host Card Emulation (Svetlana Blagojević, Intesa Sanpaolo Card, Belgrade Branch).